To get started, customers download the app, take a photo of their driver’s license and enter credit card information for the US$495 activation fee. The cross-town competition with BMW was just a coincidence, he said. Mercedes chose Nashville for the subscription service, dubbed Mercedes-Benz Collection, because it has high job growth, a lot of young, affluent buyers and high-performing dealers, Walters said. “It was obviously something that was becoming more ingrained in what our customers wanted, not just in the automotive space but other spaces as well.” “Our pilot is first and foremost a conquesting tool and a way to attract incremental customers interested in the Mercedes-Benz brand,” said Craig Walters, senior manager of mobility services. This advertisement has not loaded yet, but your article continues below.
